Raza is an award-winning Design & User Experience Consultant, Trainer, & Mentor with over a decade of work experience with startups and tech companies.

Currently, he’s running a global design agency called ThinSeed that specializes in brand identity and presentation design. He’s also the Co-Founder at Peepu, an agri-tech startup that’s currently incubated at National Incubation Center (NIC).

In his last role, Raza worked as the Creative Lead at Afiniti, one of Pakistan’s biggest tech success stories.

Apart from possessing a creative mind, that has mastered the science of ideation, Raza is an expert in Typography, Design Psychology, Critique, Problem Solving, Layout & Composition and has learned from globally acclaimed Design consultants like Chris Do, Nils Lindstrom, and Sagi Haviv.

Over the years, Raza has worked for clients such as AT&T, Verizon, McKinsey & Company, Civil Aviation Authority Pakistan (CAA), and Engro.

Raza has helped beginner designers as well as experienced brand strategists and C-Suite executives with the various aspects of product design, brand building, and user experience.

His primary focus is on helping designers develop a design sense, understand how branding impacts the overall product experience, and think from a user’s perspective while using popular design tools.